As a pet owner myself, I know how time-consuming it can be to find the right food and supplies. Countless brands promise the best, yet a centralized platform that truly offers personalized recommendations and streamlines the shopping process is often missing.
This is where Pellet comes in: a smart app delivering tailored product suggestions and making pet care more efficient than ever.
With Pellet, users receive personalized recommendations based on detailed pet profiles, benefit from same-day delivery, and can set up flexible subscriptions to ensure food and supplies always arrive on time—no complicated checkout, no delays, just reliable care.
Mit Pellet erhalten Tierhalter personalisierte Vorschläge auf Basis individueller Tierprofile, profitieren von einer schnellen Same-Day-Delivery für Futter und Zubehör und können durch flexible Abo-Modelle sicherstellen, dass frische Tiernahrung immer rechtzeitig nach Hause geliefert wird. Keine komplizierten Bestellprozesse, keine langen Wartezeiten – nur optimale Versorgung für dein Haustier, genau dann, wenn du sie brauchst.
Most pet owners spend a lot of time searching for the right products. Existing solutions rarely offer true personalization, forcing users to rely on reviews and generic descriptions—often with uncertain results.
Pellet makes pet care more predictable, simple, and stress-free.
Mit Pellet wird Tierpflege planbarer, einfacher und stressfreier.
Pellet is designed for modern pet owners—people who want the best for their pets but don't have the time or energy to navigate complex stores and long delivery times.
Three key user groups benefit most:
Why is an app like Pellet more relevant than ever?
To better understand the market shift, I explored how pet ownership has changed—and what problems owners truly face.
Key Trends:
Pet ownership is growing rapidly
Time pressure is a key issue
Same-day delivery is booming—but not in pet care
Während der Recherche habe ich mir genau angesehen, welche bestehenden Services es bereits im Bereich Same-Day-Delivery gibt – sowohl im Haustiermarkt als auch in anderen Branchen.
Welche Plattformen haben den Markt bereits verändert?
Pellet combines the best of both worlds:
✔ Same-day delivery for pet supplies
✔ Personalized product suggestions based on smart pet profiles
✔ Subscription models for fresh pet food
To ensure Pellet genuinely improves pet owners' lives, I applied the JTBD framework. It became clear:Users don’t just want to buy food—they want a system that fits into their day without stress.
Three core requirements shaped the concept:
✔ Fast & easy ordering – Same-day delivery as a key feature
✔ Personalized recommendations – No more endless scrolling
✔ Subscriptions & guidance – For ongoing nutrition with expert support
Each design decision aimed to simplify, speed up, and personalize the experience.
Pellet adapts to users—not the other way around. I developed personas to reflect real owners' needs.
Floyd Miles represents tech-savvy, convenience-focused users. For him, pet care matters—but it must be smooth and efficient.
For the UX/UI design this meant:
A streamlined user flow was key. I mapped every step—from registration and product discovery to payment and delivery.
Key elements:
Users reach what they need in just a few clicks—be it food, gear, or subscription plans.
To guide the visual identity, I created two moodboards:
Emotional tone & brand character: mood statements, keywords, colors, icons, and typography experiments defined the look & feel.
Benchmarking: analysis of existing pet apps helped position Pellet at a high standard in both design and functionality.
Before final visuals, detailed wireframes defined structure and navigation—covering flows from search and profile creation to delivery.
A special focus was placed on pet profile creation, allowing for clear, step-by-step data entry (breed, size, diet).
Smart Pet Profiles
Pellet simplifies pet care by allowing users to create detailed profiles—including breed, size, and dietary needs—to receive highly targeted product suggestions.
Based on each profile, Pellet analyzes preferences and recommends suitable food, supplements, and accessories.
Flexible subscription options ensure ongoing supply of favorite food or special diets—adjustable and pauseable anytime.
Fast Same-Day Delivery – When It Matters Most
Forgotten an order? Pellet’s express delivery brings pet supplies within hours—reliable, fast, no stress.
Stay informed with curated articles on nutrition, health, and trends.
Smart filters let users explore by interest, comment, or share with the community—making Pellet more than just a store: it’s a growing knowledge hub for pet lovers.
Pellet’s landing page captures the core value immediately: fast, smart delivery for pet supplies.
With clean layout, warm colors, and clear calls-to-action, users are intuitively guided—on any screen size.
